Pepsi-cola is an example of how corporate America profited from their sponsorship of oppression during the civil rights movement. In the dated picture Martin Luther King stands in front of A bus which bears a poster advertisement for Pepsi-Cola. During this time blacks were not permitted to sit in the front of the bus. But despite this fact Pepsi-Cola and companies like it continue to patronize local and state and federal institutions which out right discriminated against blacks. The photo is a perfect metaphor which encapsulates that discrimination is not simply a matter of rights and privileges rather a matter of dollars and cents. Companies do what is in the best interest of their corporate profit. Corporations, as legal nonliving entities , are therefor citizens and should be held to the same common societal standard of common decency.
The earning of money in commerce does not dissolve one of accountability and responsibility. A duty of care is owed to the citizens of society where corporations are privileged to exist. Corporations can not exist devoid of responsibility. And with responsibility goes accountability. Where companies fail to meet their obligations there should be a measure of consequences equal in effect to the harm created by omission or commission.
America is great, not because of any single event, of or person, but because of the rule of law which dictates that no man is above it. Oddly enough corporations seem to be above it. They violate the law with impunity. And when the effects of their resulting harm is limited to blacks and browns the corporations are too big to failed and laws are later instituted to retroactively shield their misconduct. But when the harm has an unintentional consequence on desirable collect of society than , and only than , are regulations passed to redress the harm.
The the current system of corporate malfeasance is not sustainable, and will only lead to the demise of the whole of society if permitted to continue. The justice in discrimination lies in the fact that is has no loyalty to no one, person, place, thing, or institution. Discrimination is tasked with only destruction and dissolution of all that is good. We as a whole must pledge our loyalty to only God, truth and justice, because any thing less is just plain suicide.–The Honorable Chairman DWAYNE BURKS