Carnival Cruises is the most prominently known brand within the cruise line multi-billion dollar industry. Companies often seek innovative ways to reduce waste, decrease cost and increase profitability. Carnival cruise line has turned to technology to make their ships run more efficiently. Carnival cruises have commissioned one of its most technologically advanced ships to date called “symphony of the seas.” A wonderous self-sustaining city equipped with water filtration, energy re-appropriation, and recycling.