Celebrity rap artist Will. i. am launched a new high-tech smart-mask. Named the XUPERMASK and retails for $299. The XUPERMASK mask was designed by Will. i.am, Honeywell, and Jose Fernandez, the designer behind Elon musk SpaceX suits. The mask includes a carry case, three months of HEPA certified filters, and various sized air attachments along with a charging cable.